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Advertisers of the month in Malaysia: Watsons, Milo, and Nivea
The three brands led advertising awareness gains in Malaysia during the month of January, with Watsons’ Chinese New Year campaign achieving the highest visibility.
Is brand sponsorship enough for Asian sports?
As brands embrace grassroots support and local sports initiatives, the VP of Toyota Motor Asia explores how investments beyond ambassadorship are essential.
Nestlé's latest campaign could’ve gone the extra Milo
Some may like it hot, some may like it cold, but Ad Nut can't seem to mix with this campaign at all.
Milo positions itself as a sports drink in Vietnam
The beverage brand seemingly takes a page from Nike in a campaign from Ogilvy Vietnam and Sweetshop director Noah Conopask.
The town comes to a halt when the Milo van arrives
A campaign for Milo van collectibles by The Secret Little Agency features no Milo van.
IPG Mediabrands wins Milo digital work in Malaysia
MALAYSIA - Nestle has chosen IPG Mediabrands for digital work on Milo after a multi-way pitch, according to sources.
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