millward

Dec 18, 2015

10 drivers that separate the best from the rest

A series of simple traits defining corporate attitudes to experience, customer centricity and insights and analytics set the winners apart from the losers, a major global study by Millward Brown finds

May 22, 2013

Tencent tops Facebook for first time in BrandZ rankings

BEIJING - Tencent ranks 21st, with a value of US$27.2 billion, in Millward Brown's eighth annual BrandZ rankings, surpassing Facebook (31) for the first time.