millennials
RIP Gen Z, Millennial, Boomer: Is it time for the marketing industry to ditch generational labels?
Leading think tank The Pew Research Center has announced it will stop using generational terms like 'Gen Z' to describe different cohorts of society, but should marketers follow?
Less than a quarter of APAC youth find identity in brands, even fewer influenced by celebrities: Vice
Results from an extensive APAC study by Vice Media, revealed to Campaign exclusively, reiterates the need for brands to recalibrate how young people view their identity, success and creativity.
The need for strong local culture
The EVP of client experience at Weber Shandwick Korea on the many cultural preferences of Gen Zs and millennials.
93% of APAC youth say pandemic changed their lifestyle forever
Results from an APAC-wide study by Vice Media, revealed here exclusively, underscore the need for brands to re-examine everything they think they know about the way young people view family, money, time, mental health and work.
How brands are failing to connect with millennial mothers
Millennial mothers in Asia are voicing their needs, accomplishments and worries unlike any previous generation. Yet brands are not sensibly tapping into this group.
Millennials are optimistic about brand values and activism. Gen Z is not
A study by MullenLowe shows Gen Z expresses ambivalence towards brands.
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