middleaged male celebrities

The rise of China’s ‘uncle stars’: How middle-aged men are taking the spotlight
Mar 2, 2023
Lisa Nan

The rise of China’s ‘uncle stars’: How middle-aged men are taking the spotlight

The mid-40s stars are regaining popularity and bypassing young idols in China. How can brands leverage the trend?

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Labubu, the art toy craze and why grown-ups can’t get enough

1 Labubu, the art toy craze and why grown-ups can’t get enough

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

2 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

4 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Top 10 fashion brands in Southeast Asia

5 Top 10 fashion brands in Southeast Asia

Why Gut’s Singapore office means so much to the challenger agency

6 Why Gut’s Singapore office means so much to the challenger agency

The return of Donald Trump: What it means for APAC's marketing industry

7 The return of Donald Trump: What it means for APAC's marketing industry

Top 10 food brands in Southeast Asia

8 Top 10 food brands in Southeast Asia

Is impulse buy on deathbed in Indonesia?

9 Is impulse buy on deathbed in Indonesia?

Diwali 2024: Campaigns lighting up the festive season

10 Diwali 2024: Campaigns lighting up the festive season