mevius
Mar 7, 2014
JWT Taiwan tipped to win major share of Japan Tobacco creative pitch
TAIPEI - JWT has won a major part of Japan Tobacco International's business in Taiwan, including top-selling brand Mevius, after a pitch, according to sources.
Aug 10, 2012
Japan Tobacco’s Mevius represents ‘mild’ challenge to Marlboro
TOKYO – Japan Tobacco (JT) is aiming to offer a more serious challenge to Philip Morris’ Marlboro as the world’s leading premium tobacco brand with the relaunch of its flagship Mild Seven cigarettes as Mevius.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins