mevius
Mar 7, 2014
JWT Taiwan tipped to win major share of Japan Tobacco creative pitch
TAIPEI - JWT has won a major part of Japan Tobacco International's business in Taiwan, including top-selling brand Mevius, after a pitch, according to sources.
Aug 10, 2012
Japan Tobacco’s Mevius represents ‘mild’ challenge to Marlboro
TOKYO – Japan Tobacco (JT) is aiming to offer a more serious challenge to Philip Morris’ Marlboro as the world’s leading premium tobacco brand with the relaunch of its flagship Mild Seven cigarettes as Mevius.
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