mediasense
'The holding company model has been broken for a long time': MediaSense CEO
Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.
MediaSense appoints global CEO to succeed Graham Brown
Brown moves to a new role after 15 years as CEO.
MediaSense buys R3 as it eyes global client opportunities in creative
The change impacts APAC markets, including Singapore, New Delhi, Jakarta, Hong Kong, and Sydney, while R3 China will continue to operate as a MediaSense affiliate.
MediaSense becomes Campaign's independent auditors for all Agency of the Year Awards
The final entry deadline for the Asia-Pacific AOY awards is on October 3rd at 6 pm HK/SGT.
Media agencies having to become more strategic to support brands: Report
Research shows most (56%) global CMOs are midway through organisational transformation.
Pitch consultant MediaSense sells significant stake to PE fund Apiary Capital
Firm's £30 million raise will help fuel “ambitious expansion plans.”
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