media account win
ZenithOptimedia gains Wing On Travel's $20m media business
HONG KONG - Wing On Travel has changed its media agency partner from long-term incumbent PHD to ZenithOptimedia Hong Kong, effective from 1 January.
Golden Resources appoints PHD to encourage young people to eat more rice
HONG KONG - Hong Kong-listed Golden Resources Development (金源米業) has appointed PHD Hong Kong as its media agency for 2013 as the brand tries to counter a drop in the consumption of rice.
ZenithOptimedia Beijing wins US$28 million media account
BEIJING - ZenithOptimedia Beijing expands its client portfolio to the finance sector by securing a one-year media account for New China Life Insurance (NCI 新华保险). The company is the third largest insurance firm in China, and its monitored media adspend was US$28 million (RMB 175 million).
OMD China wins two media accounts: China Telecom and Kohler, from Starcom
SHANGHAI - OMD China has won two major accounts in April: China Telecom and US kitchen and bath fixture brand Kohler. Starcom was the incumbent for both accounts.
PHD takes over Manulife media duties in Hong Kong
HONG KONG - PHD will handle media planning and buying for Manulife Hong Kong, the client's spokesperson has confirmed. The incumbent is MEC, which remains as the regional media agency for Manulife.
ZenithOptimedia Shanghai wins Bausch & Lomb media pitch in China
SHANGHAI - ZenithOptimedia has locked up the Bausch & Lomb media contract in China, after winning the pitch in Q4.
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