meaningful brands
Feb 21, 2017
Consumers remain indifferent to most brands' existence: Havas
Latest study shows that brands must get personal benefits and content right for consumers to care about their products.
Feb 8, 2012
Brands mean more to Asian consumers: Havas study
ASIA-PACIFIC – A new study by Havas Media shows that consumers in fast-growing economies have a significantly more positive view of brands than is the case among those in more mature markets.
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