marketing playbook

Inside the International Olympic Committee’s marketing playbook for Paris 2024
Jul 18, 2024
Initha Selvakumar

Inside the International Olympic Committee’s marketing playbook for Paris 2024

Digital engagement and marketing director Leandro Larrosa speaks with Campaign on how the organisation is preparing for the Paris Games.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amazon splits global media between GroupM and OMG after a decade with IPG

1 Amazon splits global media between GroupM and OMG after a decade with IPG

OMG Thailand strengthens leadership bench with key appointments

2 OMG Thailand strengthens leadership bench with key appointments

The Philippines' top 50 brands

3 The Philippines' top 50 brands

KitKat ad features man weighed down with office burdens

4 KitKat ad features man weighed down with office burdens

Dentsu China overhauls leadership

5 Dentsu China overhauls leadership

New Zealand’s newest pop-up restaurant aims for the stars—literally

6 New Zealand’s newest pop-up restaurant aims for the stars—literally

'Very demure, very mindful': TikTok's latest craze is marketing gold

7 'Very demure, very mindful': TikTok's latest craze is marketing gold

PHD appoints Eileen Ooi as APAC CEO

8 PHD appoints Eileen Ooi as APAC CEO

Unilever consolidates creative accounts for beauty brands with WPP

9 Unilever consolidates creative accounts for beauty brands with WPP

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

10 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract