market saturation

Sticky situation: Solutions to sales losses in impulse categories
Aug 4, 2017
Babar Khan Javed

Sticky situation: Solutions to sales losses in impulse categories

Marketers in the confectionary and impulse categories are struggling to recuperate sales lost from ecommerce and self-checkout machines.

Why advertising technology mergers will continue
Jul 20, 2017
Babar Khan Javed

Why advertising technology mergers will continue

OPINION: As the duopoly gets stronger, adtech platforms realize that the only way to stand a chance is by joining forces.

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