machinery

CASE STUDY: Caterpillar's operator community yields results
Aug 20, 2012
Jenny Chan 陳詠欣

CASE STUDY: Caterpillar's operator community yields results

BEIJING - A late entrant to the construction-equipment business, and a higher-priced one to boot, Caterpillar used a community-engagement approach to reach the operators who help drive buying decisions.

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