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More marketers see value in brand experience centres
Brand experience centres are tapping into consumers' basic need for physical, and oftentimes visceral, retail experiences.
US map mistake bites MAC Cosmetics in China
The brand has apologised for a promotional email targetting US customers that failed to show Taiwan in a map image.
MAC Cosmetics launches first interactive experience centre in Shanghai
The centre was the result of six months of research to understand GenZ's makeup purchase behaviour in China.
Tencent game tie-in sends lipstick sales soaring
Cosmetics brand M.A.C. scored a big success with special-edition lipsticks co-branded for the Tencent mobile game 'Honor of Kings'.
Apple posts 39 per cent lift in quarterly net profit
GLOBAL - Apple has posted a 54 per cent surge in global net profits to US$6.62 billion in the quarter, but sales of its flagship iPhone slipped in the period.
MAC Cosmetics adds touch of tartan to the festive season online
MAC Cosmetics is celebrating the coming holiday season with an animated storybook titled 'A Tartan Tale'.
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