lunar new year
Happy Lunar New Year from Campaign Asia-Pacific
The editorial team is slithering away for a short break, but we'll be back with our newsletters and ready to charm on January 31st.
Lunar New Year goodies: APAC's Year of the Snake campaigns
Presenting our annual roundup of LNY advertising from 2025.
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Should Lunar New Year campaigns move past same-old family themes?
Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the region how brands can break the mould and explore new approaches this festive season.
Lee Kum Kee launches first-ever global campaign in time for LNY
The maker of Asian sauces and seasonings partners with DDB Group Hong Kong to promote its brand on a global stage.
Singtel's attempt to reimagine LNY traditions misses the mark
The telco's annual festive film blends humour and lightheartedness, but its reliance on traditional gender roles dampens an otherwise innovative take on festive preparations.
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Five trends for Asian retailers in the Year of the Dragon
From an increased focus on mobile and phygital shopping experiences, to the importance of offering the right payment methods, InMobi's Rohit Dosi unpacks the five biggest trends of the Lunar New Year festive season, and what Asian retailers can do to come out on top.
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