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Oct 29, 2021

Facebook corporate is now Meta

The company’s new moniker reflects its shift from social network to the metaverse.

Apr 26, 2021

Can you spot the changes in Shangri-La's new brand identity?

REBRANDING EXERCISES: The hotel chain makes subtle tweaks to its logo upon its 50th anniversary.

Jan 7, 2021

Kia Motors revamps logo, brand tagline

REBRANDING EXERCISES: With fireworks and a drone squadron over Incheon, the South Korean auto brand announces a much-needed logo revamp and a new slogan.

Jan 17, 2020

'Alibaba's digital transformation of the Olympics is the best marketing': CMO

On the sidelines of the launch of a logo for the Olympics, we spoke with Chris Tung, Alibaba CMO, about the company's marketing strategy, plans with the IOC, and digital art installation at Tokyo's Narita Airport.

Jan 9, 2020

NETS 'brand refresh' is a whitewash

Singapore payment service gives its brand identity a long overdue refresh...by turning its logo white?

Nov 10, 2019

What Reebok's punchy 2020 logo says about its bold and unapologetic vision

The brand's history is a treasure trove of cultural relevance. With the right marketing and data-leverage, there's no reason why it can't be bigger than Nike.