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LinkedIn picks network for $97 million global media account
The appointment follows a closed process across several global markets.
Why brands should stop posting PR briefs on LinkedIn
Rooster’s James Brooke cautions that tossing briefs onto LinkedIn is lazy and ineffective, besides being a poor look.
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Goodbye first screen, hello wearables: IMG's vision for sports digital marketing
The future is multi-device, driven by the rise of wearables, personalised AI, and YouTube's dominance as the leading platform. Find detailed insights here.
How generative AI is pointing the way to a more efficient and creative future for marketing
A recent report on AI in the workplace from Microsoft and LinkedIn demonstrates how marketers can harness its powers to increase efficiency and create better communication for their audience.
Laid-off creatives strike a nerve with comedic #OpenToWork film
Feeling the stress of announcing their availability on LinkedIn, a group of creatives banded together to document their experience in a comedic film—and sparked a movement in the process.
LinkedIn appoints Whalar Group as creator marketing partner
The creator agency will pair brands with talent for LinkedIn campaigns and familiarize creators with the platform.
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