lining
Aug 9, 2021
China's strongest local brands: Li-Ning rides homegrown fashion wave
National pride, expressed in a preference for 'guochao', made an impact among consumers asked to name the strongest local brands in China.
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China's digital drivers: Digital platforms a slam dunk for Li-Ning
PROMOTIONAL FEATURE: Catherine Teng explains why digital platforms can be more valuable than traditional channels in giving sports enthusiasts a real experience of the brand.
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