line

Mar 22, 2022

Line Invests in The Parent to expand access to SE Asian digital advertising market

Deal in owner of Asianparent will give Line access to digital ad market in southeast Asia, expected to hit $48 billion by 2026.

Mar 2, 2022

The high risk & reward behind Adidas’ China-focused intimates line

The brand dove into China’s growing intimates market with its controversial #SupportisEverything campaign. but will find it challenging to win customers in this sensitive segment.

Jun 17, 2021

Asia-Pacific Power List 2021: Jun Masuda, Line Corp

The former Baidu exec is one of Line’s triumvirate and has helped to drive a significant expansion of its services. His role is becoming ever-more critical as the messaging app prepares for a global push as a new merged entity.

Oct 26, 2020

This film promoting the Line BK app is a major distraction

When GreyUnitednj teams up with Thailand's Kasikorn bank we know wackiness ensues. But is throwing concentration out the window a good thing?

Dec 23, 2019

Best brand designs of the past decade, according to experts

Branding experts and packaging designers give their view on which brand designs stood out in Asia-Pacific over the past decade.

Aug 8, 2018

The device for men who would like to keep a coquettish, obedient cartoon woman in a glass prison

A story about a young fellow and his flirtatious holographic home companion. (WTF?)