lee nugent

Singaporean brand releases offensive ad, berates users for complaining
Feb 25, 2020
Surekha Ragavan

Singaporean brand releases offensive ad, berates users for complaining

A classic lesson in how not to manage a crisis.

Merged Text100 and Bite rebrand as Archetype
Mar 1, 2019
Staff Reporters

Merged Text100 and Bite rebrand as Archetype

New name reflects an intention to set a standard for the next generation of global agencies, according to the company.

Text100 makes global, APAC leadership changes
Jan 12, 2017
Faaez Samadi

Text100 makes global, APAC leadership changes

Lee Nugent takes over as APAC director, as Anne Costello becomes regional chair.

Why you should adopt a 'tradigital' mindset
Sep 8, 2016
Lee Nugent

Why you should adopt a 'tradigital' mindset

The lines between traditional and digital marketing are now so blurred that we all know that we need to take a more integrated approach to building brands and growing businesses, says Lee Nugent of Text100 APAC.

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