lee kum kee
Lee Kum Kee promotes big taste using tiny food
With TBWA Hong Kong, the brand jumps on the kawaii cooking trend for a global campaign.
Lee Kum Kee hosts regional challenge for aspiring Chinese chefs
Nearly 50 aspiring young chefs from seven countries in Asia participated in a two-day regional Chinese culinary challenge sponsored by Lee Kum Kee. Themed ‘Legacy and passion: A new page in Chinese culinary art ’, the event took place at the Chinese Cuisine Training Institute in Hong Kong on 5 and 6 March. The century-old sauce brand organised the event to elevate industry standards and promote Chinese cuisine.
More than honeymoons: Costa Cruise challenges Asian perceptions
ASIA-PACIFIC - How does a European tradition market itself to an Asian consumer base? Are cruise holidays outdated, or have disasters made holidaymakers more hesitent to book ocean voyages? We ask Italian cruise company Costa Crociere’s marketing director for Asia-Pacific about the challenges.
Infinitus launches first brand campaign to promote herbal healthcare
SHANGHAI - Healthcare brand Infinitus, part of Chinese food manufacturer Lee Kum Kee Health Products Group, has worked with Ogilvy Shanghai to launch its first brand campaign, which aims to promote its philosophy of nurturing life through herbal healthcare.
WE Marketing sauces up digital business with Lee Kum Kee in China
SHANGHAI - Lee Kum Kee has appointed WE Marketing as its digital agency following a competitive pitch to handle its social media and seasonal creative campaigns in China.
Optimedia Shanghai signs as Lee Kum Kee's China media agency
SHANGHAI - Century-old Hong Kong-based sauce company Lee Kum Kee (China) has handed its media account to Optimedia Shanghai, following a three-way pitch in Shanghai during November that also included Maxus and the incumbent agency Carat.
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