krungsri first choice

Jun 27, 2024

Solve tricky life scenarios in seconds, says Krungsri

In this humorous spot, the Thai bank offers rapid problem-solving on the back of motorbikes, highlighting the brand's core message of simplicity, speed, and the customer's desire for a hassle-free life.

Mar 18, 2022

Campaign Creation Stories: Metaverse malfunctions make a great credit-card ad

Krungsi First Choice and Leo Burnett Thailand used a 'meta' idea—an ad that shows the brand attempting to shoot an ad in the metaverse—to build affinity among a new audience. Hear the inside story of how the ad came about.