kfc sogood

Grey Singapore’s take on KFC new ‘sogood’ tagline
May 16, 2011
Campaign Asia-Pacific

Grey Singapore’s take on KFC new ‘sogood’ tagline

SINGAPORE - Globally, KFC is shifting from its long standing tagline 'finger lickin' good' to 'sogood' and Grey Group Singapore was tasked with transiting consumers from the former to the latter in Singapore.

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