kevin lee

Leagas Delaney to drive Italian designer furniture brand Kartell's push into China
Mar 12, 2013
Benjamin Li

Leagas Delaney to drive Italian designer furniture brand Kartell's push into China

SHANGHAI - UK independent creative agency Leagas Delaney will help high-end Italian designer furniture brand Kartell set a clear proposition to connect with chic, elite consumers in China.

Zombie nation: What's the ROI of social media in China?
Mar 8, 2013
Kevin Lee

Zombie nation: What's the ROI of social media in China?

Zombies—automated programs that follow and even post responses on social-media sites—may inflate a brand's sense of its success. Kevin Lee, director at Skye Analytics, a division of Skye Media, explains how to spot zombies and avoid their evil ways to build true online engagement.

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