jools lebron

Aug 30, 2024

How content creators can brush up on trademark law to protect their catchphrases

Poaching a catchphrase is not very demure and certainly not very mindful. Here’s how influencers can protect themselves.

Aug 28, 2024

Very demure, very viral: Key brand and creator takeaways

A tongue-in-cheek TikTok video has become a global marketing sensation. But with TikTok's pace of churn, brands and advertisers are forced to trend-jack at the speed of light to avoid irrelevance.