joanna o’connell

'It's a problem, but we can fix it': marketers vow to defeat ad fraud
Feb 26, 2016
Will Clem

'It's a problem, but we can fix it': marketers vow to defeat ad fraud

MEDIA360 SUMMIT - Ad fraud is a problem, but the industry can resolve it if all parties work together, according to participants in a panel discussing programmatic buying at the Media 360 summit in Hong Kong.

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