jay lin
Amway appoints Heartland-Posterscope to China OOH media business
BEIJING - Heartland-Posterscope has won the majority of Amway's OOH advertising business in China, following a competitive pitch with OMD, WPP’s Kinetic and a local media agency.
Will billboard regulations in China improve standards?
New urban regulations on billboards in China aim to clean up the industry. But will they improve standards? We've asked Jay Lin (pictured left), CEO of Heartland-Posterscope, and Thierry Bardoux (pictured right), GM of JCDecaux Momentum Shanghai.
Will billboard regulations in China improve standards?
New urban regulations on billboards in China aim to clean up the industry. But will they improve standards? We've asked Jay Lin (pictured left), CEO of Heartland-Posterscope, and Thierry Bardoux (pictured right), GM of JCDecaux Momentum Shanghai.
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