japan tobacco
BAT takes to TV to reframe the image of smoking
The tobacco firm treads a similar path to Japan Tobacco with a corporate branding message touting a future in which smokers and non-smokers live in harmony.
Japan Tobacco’s Mevius represents ‘mild’ challenge to Marlboro
TOKYO – Japan Tobacco (JT) is aiming to offer a more serious challenge to Philip Morris’ Marlboro as the world’s leading premium tobacco brand with the relaunch of its flagship Mild Seven cigarettes as Mevius.
David Advertising Taiwan promotes Tyson Deng as chairman
TAIPEI - Tyson Deng (pictured), MD of David Advertising in Taiwan, has been promoted to chairman.
Japan Tobacco calls creative pitch in Taiwan
TAIPEI - Japan Tobacco International (JTI) is believed to have called a pitch for its creative account in Taiwan, which is currently handled by BBDO.
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