james white

Est Cola deal with Manchester City in Thailand typifies market-specific sponsorship trend
Jul 5, 2013
Byravee Iyer

Est Cola deal with Manchester City in Thailand typifies market-specific sponsorship trend

BANGKOK - English football club Manchester City has inked a sponsorship deal with Est Cola to become its official soft drinks partner in Thailand, a move that illustrates the current trend among football clubs to seek more sponsorship deals on a country-by-country basis.

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