it decision makers

CASE STUDY: How Intel China fed on-demand native content to IT decision-makers
Mar 19, 2015
Jenny Chan 陳詠欣

CASE STUDY: How Intel China fed on-demand native content to IT decision-makers

CHINA - Intel needed an agile and adaptive solution for content-creation needs across all channels. Combining real-time audience targeting, 'dynamic creative' and native ads in Intel's B2B marketing brought the brand increases in engagement and media efficiency.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

1 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

GroupM axes global agency CEO roles in major centralisation push

2 GroupM axes global agency CEO roles in major centralisation push

How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

3 How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

Stagwell to acquire ADK Global

4 Stagwell to acquire ADK Global

Mission possible: Four steps to make marketing teams more effective

5 Mission possible: Four steps to make marketing teams more effective

Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

6 Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

7 WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

Flexing the creative muscle: How marketers can generate high quality ideas at scale on TikTok

8 Flexing the creative muscle: How marketers can generate high quality ideas at scale on TikTok

Moves and wins roundup: Week of January 20, 2025

9 Moves and wins roundup: Week of January 20, 2025

Lunar New Year goodies: APAC's Year of the Snake campaigns

10 Lunar New Year goodies: APAC's Year of the Snake campaigns