israelhamas

To pull or not to pull?
Dec 20, 2023
Tamryn Kerr

To pull or not to pull?

In the wake of the controversy surrounding Zara's recent campaign, how can brands avoid such situations and what can they learn from them?

Backlash against Zara’s Gaza-resemblant campaign underlines importance of impact over intention
Dec 19, 2023
Bailey Calfee

Backlash against Zara’s Gaza-resemblant campaign underlines importance of impact over intention

Industry experts say the fact that the campaign made it to launch highlights a potential lack of internal checks and balances.

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