inventory

Airwave China launches private programmatic platform for mobiles
Jan 16, 2015
Jenny Chan 陳詠欣

Airwave China launches private programmatic platform for mobiles

SHANGHAI - Airwave, the mobile business unit of Omnicom Media Group, has unveiled the latest addition to China's mobile programmatic ecosystem: an enhanced buying platform for only premium inventory.

How hard is it to measure outdoor ads? Join the debate.
Mar 2, 2011
Staff Reporters

How hard is it to measure outdoor ads? Join the debate.

The difficulties of monetising media platforms are the source of much debate, particularly in the arena of out-of-home inventory.

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