international womens day
Why gender-equality campaigns need to go past mushy sentimentality
IWD 2025: Women creatives across the region talk about their favourite gender-equality campaigns that that mark a real force for action and change.
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For IWD, KFC Singapore takes on ‘pocket inequality’
KFC and RGA bring the BBQ sauce and oversized pockets in an aim to ‘close the pocket gap' between genders.
BBDO comms leaders on moving beyond DEI as a ‘corporate buzzword’
We wrap up our International Women’s Day 2024 coverage with insight from two China leaders at BBDO Asia who have plenty to share about defying gender-based stereotypes and misconceptions around female leadership.
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You cannot 'inspire inclusion' without intersectionality
There appears an untapped opportunity for brands to understand and recognise the unique values, lived experiences, and causes of the communities they purport to engage with, argues Mutant’s Rebecca Lewis.
‘Women’s careers are an investment, not a sacrifice’: IPG leader MJ Kim
To commemorate International Women’s Day, we speak with the Korea CEO of IPG Mediabrands on the evolving role of the ‘working housewife’, why higher education is key, and a priceless lesson attained from Tom Cruise.
'The lack of female leadership in Japan is undeniable': McCann's Ji Watson
As part of our International Women’s Day 2024 coverage, we speak to the CEO of McCann Worldgroup Japan who opens up about her sometimes-arduous journey to becoming a senior leader in a male-dominated market.
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