interact

IPG unites agencies and clients under all-in-one data platform ‘Interact’
Oct 21, 2024
Robin Langford

IPG unites agencies and clients under all-in-one data platform ‘Interact’

The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

1 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Adland reacts to Omnicom-IPG mega-merger

2 Adland reacts to Omnicom-IPG mega-merger

Agency of the Year 2024 winners: Asia-Pacific

3 Agency of the Year 2024 winners: Asia-Pacific

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

4 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Agency of the Year 2024 SEA winners: Singapore and Malaysia

5 Agency of the Year 2024 SEA winners: Singapore and Malaysia

Omnicom in talks to buy Interpublic—report

6 Omnicom in talks to buy Interpublic—report

Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group

7 Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group

Omnicom poised to confirm IPG acquisition and announce leadership

8 Omnicom poised to confirm IPG acquisition and announce leadership

Edelman staff cuts reflect an industry at a crossroads

9 Edelman staff cuts reflect an industry at a crossroads

Omnicom’s Interpublic ambition: A deal that could redraw advertising’s power map

10 Omnicom’s Interpublic ambition: A deal that could redraw advertising’s power map