ingame advertising
PROMOTED
Dec 13, 2024
Pubmatic partners with ReneVerse to deliver programmatic immersive in-game ads
A strategic collaboration between ad tech leader PubMatic and in-game product placement specialist ReneVerse aims to provide more effective, less intrusive ad solutions aimed at gamers.
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Nov 27, 2023
The rise of in-game marketing and eSports in China: A guide for brands and businesses
The potential to reach the gaming audience in China is massive fuelled by a surge of 480 million players. Mindshare's Liu Yi shares how brands can tap into the dynamic audience amidst regulatory shifts.
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