id
ID++: Is Amazon planning its own post-cookie solution?
A swiftly deleted job listing for a project called ‘ID++’ has sparked rumours that the online retail giant is developing its own alternative to Google’s cookies for advertisers.
A guide for brands to navigate big tech’s ID solutions
Since ID solutions are still new and rife with limitations, brands need to be careful not to jump in too early and get stuck, says a US-based identity tech provider.
Mediabrands appoints new head of DEI for APAC
Dharesheni Nedumaran steps into the newly-created role from Swire Shipping
Epsilon and The Trade Desk partner to preserve targeting as cookies disappear
Epsilon’s CORE ID will be interoperable with Unified ID 2.0 and available self-service through The Trade Desk.
There’s no perfect replacement for cookies
Here’s how brands can move forward in a cookieless world.
Google shatters hopes of replacing cookies with independent identifiers
The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech.
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