ian batey

Ian Batey: Independent shops should remain masters of their destiny
Dec 4, 2012
Staff Reporters

Ian Batey: Independent shops should remain masters of their destiny

SINGAPORE – Independent agencies should remain the masters of their destiny for as long as possible, according to ad veteran Ian Batey, who admits he would not “sell out” if he had his time again.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Mission possible: Four steps to make marketing teams more effective

1 Mission possible: Four steps to make marketing teams more effective

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

2 Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

3 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

4 Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

5 Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’

6 Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’

GroupM axes global agency CEO roles in major centralisation push

7 GroupM axes global agency CEO roles in major centralisation push

Fuji TV loses over 50 advertisers amid alleged sexual misconduct

8 Fuji TV loses over 50 advertisers amid alleged sexual misconduct

Lunar New Year goodies: APAC's Year of the Snake campaigns

9 Lunar New Year goodies: APAC's Year of the Snake campaigns

Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim

10 Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim