iab australia
Australian agencies experiment with programmatic DOOH
TOP OF THE CHARTS: IAB Australia’s inaugural report studying attitudes to programmatic DOOH reveals strong experimentation within the channel, with a lack of understanding holding back regular usage.
Paul Fisher leaves IAB to head Nielsen's APMEA business
AUSTRALIA - Paul Fisher has resigned from his role of IAB Australia and will be leaving early 2013 to join Nielsen in March as managing director of its media business across Asia-Pacific, Middle East and Africa, as well as Nielsen’s range of media-measurement solutions.
Nielsen names Gai Le Roy Asia-Pacific VP of research
ASIA-PACIFIC – The Asia-Pacific online division of The Nielsen Company has put Gai Le Roy (pictured) in charge as vice president of research audience measurement, effective immediately.
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