iab
Why the adtech ecosystem continues to struggle with consumer data
Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to experts about transparency issues and whether standardisation is necessary.
How can AI be leveraged in community engagement?
At IAB's recent event in Hong Kong, panellists from Meta, Netflix, 9Gag, and Xiaohongshu debate the many pros and cons of AI to connect with its communities.
Majority of agencies in SEA lack formal processes for diversity in ads: What needs to be done?
According to IAB's research, consumers in Asia demand more than just superficial depictions of diversity in advertising. We explore how they can see relatable everyday lifestyles and cultures represented by people who look like them.
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Australian ad industry grows 19% YOY, govt spend at the forefront
TOP OF THE CHARTS: Political and government spending dominated Q1 2022 digital advertising as the industry grows 19% year-on-year to reach $3.449bn in Australia, according to the IAB Australia Online Advertising Expenditure Report.
The Swiss cheese model: Taking a bite out of ad fraud
Ad fraud doesn't just siphon away marketing spend. Bots can now convincingly mimic user behaviour, skewing your view of your marketing performance. The chief strategy officer at Aqilliz explains a hole-y approach to fighting back.
IAB to review digital audience measurement currency requirements
The review, by Venture Consulting, will consider digital market needs across text and video on browsers and apps across desktop/laptop, smartphones, tablets, and CTV.
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