humanity
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Jan 9, 2024
Why digging deeper into humanity is the next big step forward for digital marketing
It’s easy to lose sight of real people and cultural context when examining data. If your brand campaigns are oblivious to what’s happening around them then they will not perform as well.
Apr 20, 2021
Should digital marketing focus on function over emotion? CMOs debate
Senior marketers from HSBC, Pernod Ricard and Shiseido debate whether brands need to infuse more emotion into digital marketing, the risk versus reward of having a point of view on social media, and how to use technology to enhance humanity.
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