hiroyuki akita

Does slow uptake of DSPs make Japan a digital-marketing laggard?
Jun 12, 2018
Hiroyuki Akita

Does slow uptake of DSPs make Japan a digital-marketing laggard?

Hiroyuki Akita, a senior strategist at Beacon Communications in Tokyo, believes that there are good reasons that demand-side platform services have yet to get traction in Japan.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

1 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Adland reacts to Omnicom-IPG mega-merger

2 Adland reacts to Omnicom-IPG mega-merger

Agency of the Year 2024 winners: Asia-Pacific

3 Agency of the Year 2024 winners: Asia-Pacific

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

4 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Agency of the Year 2024 SEA winners: Singapore and Malaysia

5 Agency of the Year 2024 SEA winners: Singapore and Malaysia

Omnicom in talks to buy Interpublic—report

6 Omnicom in talks to buy Interpublic—report

Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group

7 Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group

Omnicom poised to confirm IPG acquisition and announce leadership

8 Omnicom poised to confirm IPG acquisition and announce leadership

Omnicom’s Interpublic ambition: A deal that could redraw advertising’s power map

9 Omnicom’s Interpublic ambition: A deal that could redraw advertising’s power map

Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

10 Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'