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Chinese New Year videos: Old dog, new tricks
Nick Erskine-Shaw shares a few tips on how all brands, big and small, can get in on the action as we enter the Year of the Dog.
Get a bigger bang for your video buck
The rapid rise of online video and the growth of new digital marketing technologies has made budgeting more complicated, writes Nick Erskine-Shaw of 90 Seconds.
8 tips for better brand safety
When all stakeholders fully understand the context of risk for the brand and all solutions available, strengthening safety measures becomes a more effective process, says IAB Singapore’s Regan Baillie.
Three tips to make your customer stories sparkle
Marc Ha at Text100 explains why case studies are the most effective tools for telling consumer stories.
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