hein schumacher
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Dec 5, 2023
Is there a case for moving away from purpose-led marketing?
SOUNDING BOARD: Following Unilever's recent strategy announcement on cooling off on purpose-led marketing for some of its brands, Campaign asks industry experts to weigh in on whether or not there is a case for it, and if now is the right time?
Oct 29, 2023
New Unilever CEO downplays purpose and hikes adspend
Hein Schumacher says purpose is not relevant to every Unilever brand.
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