health influencers
Sep 13, 2024
Will AI kill the health influencer?
As virtual influencers surge in popularity, healthcare brands are eyeing them warily. But not everyone sees a natural fit.
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May 22, 2024
How health influencers Nadya Okamoto and Dr Mike approach social media
Both shared their strategies—and platform likes and dislikes—at the PRWeek Healthcare Awards+Conference.
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Apr 5, 2024
Trust shift: Consumers turn to social media influencers over experts for health insights
Ahead of World Health Day, YouGov research reveals that over a fifth of consumers in Hong Kong, Singapore, and Indonesia turn to social media health gurus rather than experts for medical guidance.
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