han han
Feb 6, 2012
OPINION: Brands in China increasingly put ‘bad boys’ to work in digital campaigns
Brands in China find leeway to employ celebrities with rebellious images in online advertising, explains Jerry Clode, associate director of cultural insight for Added Value.
Mar 1, 2011
Johnnie Walker launches 12-film brand campaign featuring Chinese pioneers
Diageo whisky brand Johnnie Walker has teamed up with BBH China and Ogilvy Shanghai to launch an ambitious brand campaign and the most significant digital social media effort in the brand’s history in this market.
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