grey group singapore
Time to #ClearThePitch and make it safe for children
SINGAPORE – In conjunction with International Day of Mine Awareness and Assistance in Mine Action (4 April), Grey for Good, the philanthropic arm of Grey Group Singapore, has teamed up with DanChurchAid (DCA) to drive support for creating safer communities in post-conflict zones around the world.
Metro Singapore seeks new creative agency
SINGAPORE - After years with Grey, Metro Private Limited, the retail branch of Metro Holdings Limited, is on the hunt for a new creative agency, as it seeks to give the department store brand a “fresh new approach.”
Asia remains a creative weak link: Grey global CCO Tor Myhren
SINGAPORE - Tor Myhren, global chief creative officer of Grey Group sat down with Campaign Asia-Pacific to talk about nurturing creative cultures around the world, including the region he terms as the network's weakest link—Asia.
Sentosa Development Corporation names creative agency
SINGAPORE - Sentosa Development Corporation has selected Grey Group Singapore to handle its integrated branding and communications.
CASE STUDY: Qatar Airways uses Twitter to engage a new audience
Seeking top-of-mind status among travellers, Qatar Airways devised a contest that got people talking about the airline and its destinations—to the tune of more than a quarter of a million tweets in seven days.
Sensodyne lets sensitive teeth speak for themselves in AR-driven campaign
SINGAPORE - Pharmaceutical brand GlaxoSmithKline (GSK) is letting consumers hear directly from sensitive teeth in a campaign for Sensodyne that uses AR (augmented reality) technology.
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