greg unsworth
Singapore's ad spend growth to remain muted: PwC
SINGAPORE - Singapore’s advertising spend will grow 2.9 per cent between 2012 and 2017, according to PWC’s annual media and entertainment outlook.
Digital advertising spend exceeds $100 million in Singapore
SINGAPORE - Singapore generated total online ad spend of more than US$107 million for the 2011 calendar year, the Interactive Advertising Bureau Southeast Asia Singapore Chapter (IAB Singapore) revealed in a report.
E&M spending to grow at annual CGR of 5.5 per cent : PwC
SINGAPORE – Overall spending in the entertainment and media industry in Singapore is expected to grow at an annual compound rate of 5.5 per cent to 2015, compared to Asia-Pacific’s overall expected growth rate of 6.3 per cent. That's according to new research from PricewaterhouseCoopers (PwC).
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