greg armshaw
Wrapup: 9 things you need to know this week
The soaring value of Chinese brands, nine-year McCann veteran Greg Armshaw's move to a startup, why local agencies are falling behind, the role of craft in creating powerful brand experiences, and the debut of a new player in Southeast Asia's programmatic space: Here's a roundup of the stories you might have missed this week.
Why Greg Armshaw left McCann for a visual-analytics startup
SINGAPORE - Greg Armshaw explains his decision to leave his role as chief technology catalyst at McCann Worldgroup Asia-Pacific for a post at startup visual-analytics firm Graymatics.
CES: It's all about the data, baby
Prepare your product strategies for the data era, or risk your own demise.
The ad-man’s view of CES 2012
Once only of interest to geeks, the 2012 Consumer Electronics Show (CES) saw so many advertising industry professionals that some have likened it to Cannes. “There’s just more and more advertisers there," said Greg Armshaw, McCann Worldgroup’s chief technology catalyst for Asia-Pacific. "Last year, Coca-Cola relocated its annual conference from Atlanta to Vegas so they could also attend CES.”
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