google adwords
Google Adwords updates touch on creative and shopper experience
The latest updates will allow digital marketers to limit the impressions of their ads based on the product inventory in stock and also know which ads appeared in the coveted ad spots.
Google AdWords updates to aid conversion rate optimization
Performance oriented digital marketers stand to gain if the new AdWords update can truly optimize for the sake of conversions instead of cost per click.
Google Adwords adds keyword data visualization
In an effort to make Google products more accessible to new users, a keyword visualization tool has been rolled out onto the new version of Google AdWords that shows the most common keywords used by current site visitors.
Google AdWords gets call bid adjustment
Available for any campaign on the new interface, the call based bid adjustment system is rolling out at the end of the year.
CASE STUDY: How RS Components achieved effectiveness with online marketing
RS Components leveraged search-engine marketing to engage a niche audience.
CASE STUDY: How Duke-NUS reached a global audience
University joint venture Duke-NUS initiated an online campaign to increase website traffic and online registrations.
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