generation terms

RIP Gen Z, Millennial, Boomer: Is it time for the marketing industry to ditch generational labels?
Nov 3, 2023
Matthew Keegan

RIP Gen Z, Millennial, Boomer: Is it time for the marketing industry to ditch generational labels?

Leading think tank The Pew Research Center has announced it will stop using generational terms like 'Gen Z' to describe different cohorts of society, but should marketers follow?

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