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Is this the end for celebrity influencers?
The recent spate of brazen celebrity scandals spotlights the risks brands face when they hook up with big names. For brands, this equates to a rethink of their marketing mix.
Twitter fail: Gap deletes political hoodie tweet after backlash
What the retailer thought was “a message of unity” was quickly slammed as “tone deaf.”
Gap's Alegra O'Hare exits as brand 'redefines CMO role'
The brand's chief executive also stepped down from his role in recent weeks.
CMOs in Asia need to 'speak up', address digital skills gap
ASIA-PACIFIC - According to research from CMO Council, marketers in the Asia-Pacific understand the value of digital, but no country is taking full advantage of the opportunities.
Ong Kien Hoe moves from TBWA to Y&R as group creative director
SHANGHAI - Malaysian Chinese creative talent Ong Kien Hoe has joined Y&R Shanghai as group creative director, replacing Anam As, who left the agency in the beginning of the summer.
International fashion brands linked to water pollution in Indonesia
JAKARTA - International fashion brands have been linked to pollution in the Citarum River in West Java through their business relations with PT Gistex Group––the company behind the polluting facility.
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