game science
Sep 10, 2024
How Black Myth: Wukong evolved cultural storytelling in gaming
Having generated over $866 million within weeks of its release, the Chinese game's success offers key insights for marketers on the power of authentic, culturally rooted narratives in a region eager for representation.
Aug 22, 2024
The marketing efforts behind Black Myth: Wukong’s phenomenal debut
On Tuesday, the debut of the first-ever made-in-China AAA game took the global gaming market by storm, achieving record sales across platforms and a swarm of brand collaborations.
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